멜론
Year
2020 - 2023
EARLY
GROWTH
EXTENSION
MELON Case
멜론
Year
2021 - 2022
EARLY
GROWTH
EXTENSION
MELON Case
솔루션 타입
그로스 & 익스텐션
Point. 타겟 고객 행동 분석 및 CRM 고도화 전략 구축
Point. 브랜드 충성도 K-POP 콘텐츠 개발
주요 서비스
1. SNS 채널 리뉴얼 및 운영
2. K-POP 특화 콘텐츠 개발∙운영
3. 앱 노출 및 유입 활성화 프로모션 설계
4. 멜론 서비스 인지도 강화 콘텐츠 기획∙제작
5. 디지털 퍼포먼스 강화
주요 결과
1. 앱 사용자 유입 증대 및 활성화
2. 디지털 콘텐츠 노출 및 브랜드 도달 극대화
3. 데이터 기반의 콘텐츠 최적화 및 퍼포먼스 개선
솔루션 사례 더보기
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
솔루션 히스토리
뮤직 스트리밍 플랫폼 브랜드 멜론의 디지털 채널 성장 및 확장을 위해
메이드코퍼레이션의 그로스&익스텐션 단계 솔루션을 적용하였습니다.
메이드코퍼레이션은 멜론의 디지털 채널 운영을 담당하며, 다양한 전략적 콘텐츠를 통해
플랫폼의 성장과 인지도를 크게 향상시켰습니다. 멜론의 인스타그램 팔로워 수는
메이드코퍼레이션이 운영한 4년 동안 연평균 126%씩 증가하며 총 937%의 폭발적인 성장을 이루었습니다.
‘찐덕스타그램'이라는 컨셉으로 아티스트 과몰입형 콘텐츠를 개발하고 운영함으로써 팬들의 관심과 충성도를 높였습니다.
‘찐덕스타그램'은 MZ 타겟의 멜론의 독창적인 콘텐츠로써 K-POP 팬들의 몰입도를 높여
멜론의 진성 고객으로 전환하였습니다.
앱 노출 및 유입 활성화 프로모션을 통해 멜론 앱의 사용성을 높였으며,
이를 통해 신규 유저가 손쉽게 유입되도록 다양한 채널에서의 노출 전략을 설계했습니다.
또한, 멜론 서비스 인지도를 강화하기 위한 콘텐츠를 기획하여,
멜론이 국내 최정상의 음악 스트리밍 플랫폼으로서의 입지를 확고히 하는 데 기여했습니다.
솔루션
타입
그로스 & 익스텐션
Point. 타겟 고객 행동 분석 및 CRM 고도화 전략 구축
Point. 브랜드 충성도 K-POP 콘텐츠 개발
주요
서비스
1. SNS 채널 리뉴얼 및 운영
2. K-POP 특화 콘텐츠 개발∙운영
3. 앱 노출 및 유입 활성화 프로모션 설계
4. 멜론 서비스 인지도 강화 콘텐츠 기획∙제작
5. 디지털 퍼포먼스 강화
솔루션 사례 더보기
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
솔루션 히스토리
뮤직 스트리밍 플랫폼 브랜드 멜론의 디지털 채널 성장 및
확장을 위해 메이드코퍼레이션의 그로스&익스텐션 단계
솔루션을 적용하였습니다.
메이드코퍼레이션은 멜론의 디지털 채널 운영을 담당하며,
다양한 전략적 콘텐츠를 통해 플랫폼의 성장과 인지도를 크게 향상시켰습니다.
멜론의 인스타그램 팔로워 수는 메이드코퍼레이션이 운영한
4년 동안 연평균 126%씩 증가하며 총 937%의 폭발적인
성장을 이루었습니다.
‘찐덕스타그램'이라는 컨셉으로 아티스트 과몰입형 콘텐츠를 개발하고 운영함으로써 팬들의 관심과 충성도를 높였습니다.
‘찐덕스타그램'은 MZ 타겟의 멜론의 독창적인 콘텐츠로써
K-POP 팬들의 몰입도를 높여 멜론의 진성 고객으로
전환하였습니다.
앱 노출 및 유입 활성화 프로모션을 통해 멜론 앱의 사용성을 높였으며, 이를 통해 신규 유저가 손쉽게 유입되도록 다양한
채널에서의 노출 전략을 설계했습니다.
또한, 멜론 서비스 인지도를 강화하기 위한 콘텐츠를 기획하여, 멜론이 국내 최정상의 음악 스트리밍 플랫폼으로서의 입지를 확고히 하는 데 기여했습니다.