소노시즌플레이
Year
2022
EARLY
GROWTH
EXTENSION
SonoSeasonPlay Case
소노시즌플레이
Year
2022
EARLY
GROWTH
EXTENSION
SonoSeasonPlay Case
솔루션 타입
얼리
Point. ‘홈트레이닝 라이프’을 계승하는 포지셔닝 확립
Point. 기능성∙전문성을 갖춘 콘텐츠 및 서비스 경험 제공
주요 서비스
1. 커뮤니케이션 타겟에 따른 이미지 수립
2. PLAY 경험 제공을 위한 시기별 경험 로드맵 구축
3. IMC 마케팅 전략 수립 및 실행
4. KOL 마케팅 기획 및 실행
5. 센서, 앱, 바이크 등 온∙오프라인 연계성 강화
주요 결과
1. 론칭 한 달 내, 1만 팔로워 확보
2. 시장 내 브랜드 가치 확립
솔루션 사례 더보기
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
솔루션 히스토리
메이드코퍼레이션은 한화호텔앤드리조트의 메타버스 라이딩 앱과 연동되는 실내 바이크 브랜드
‘소노시즌플레이’의 시장 진출 및 안착을 위해 메이드코퍼레이션의 얼리 단계 솔루션을 적용하였습니다.
메이드코퍼레이션은 커뮤니케이션 타겟에 맞춘 이미지 수립을 통해 타겟별로 소노시즌플레이가 지닌
고유 브랜드 가치를 효과적으로 전달했으며, 이를 기반으로 시기별 경험 로드맵을 구축하여
사용자가 시기마다 새로운 경험을 할 수 있도록 전략적으로 설계했습니다.
IMC 마케팅 전략을 바탕으로 브랜드 메시지를 일관되게 전달하고,
KOL 마케팅을 통해 브랜드의 신뢰성을 강화하여 구매전환으로 이어지게 만들었습니다.
이와 함께 센서와 앱, 바이크 간의 온∙오프라인 연계성을 강화하여 소노시즌플레이의 혁신적 기능을
효과적으로 전달함으로써 사용자의 참여도를 높였습니다.
론칭 첫 달만에 1만 명 이상의 팔로워를 확보하는 성과를 이루었고,
이를 통해 시장 내에서 소노시즌플레이의 브랜드 가치를 확립했습니다.
솔루션
타입
얼리
Point. ‘홈트레이닝 라이프’을 계승하는 포지셔닝 확립
Point. 기능성∙전문성을 갖춘 콘텐츠 및 서비스 경험 제공
주요
서비스
1. 커뮤니케이션 타겟에 따른 이미지 수립
2. PLAY 경험 제공을 위한 시기별 경험 로드맵 구축
3. IMC 마케팅 전략 수립 및 실행
4. KOL 마케팅 기획 및 실행
5. 센서, 앱, 바이크 등 온∙오프라인 연계성 강화
솔루션 사례 더보기
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
솔루션 히스토리
메이드코퍼레이션은 한화호텔앤드리조트의 메타버스 라이딩 앱과 연동되는 실내 바이크 브랜드 ‘소노시즌플레이’의 시장
진출 및 안착을 위해 메이드코퍼레이션의 얼리 단계 솔루션을
적용하였습니다.
메이드코퍼레이션은 커뮤니케이션 타겟에 맞춘 이미지 수립을
통해 타겟별로 소노시즌플레이가 지닌 고유 브랜드 가치를
효과적으로 전달했으며, 이를 기반으로 시기별 경험 로드맵을
구축하여 사용자가 시기마다 새로운 경험을 할 수 있도록
전략적으로 설계했습니다.
IMC 마케팅 전략을 바탕으로 브랜드 메시지를 일관되게
전달하고, KOL 마케팅을 통해 브랜드의 신뢰성을 강화하여
구매전환으로 이어지게 만들었습니다. 이와 함께 센서와 앱,
바이크 간의 온∙오프라인 연계성을 강화하여
소노시즌플레이의 혁신적 기능을 효과적으로 전달함으로써
사용자의 참여도를 높였습니다.
론칭 첫 달만에 1만 명 이상의 팔로워를 확보하는 성과를
이루었고, 이를 통해 시장 내에서 소노시즌플레이의
브랜드 가치를 확립했습니다.
