글로벌 럭셔리 패션 플랫폼,
파페치
로컬라이징 전략과 몰입형 팝업스토어를 통해
브랜드 경험을 강화하고, 온·오프라인 통합 솔루션으로
국내 시장에서 럭셔리 브랜드로서의 입지를
성공적으로 확립했습니다.
솔루션
타입
몰입형 리테일 경험 솔루션
Point. 브랜드의 로컬 현지화 및 커뮤니케이션 전략 구축
Point. 체험형 고객 경험 설계 및 운영
적용
서비스
1. 공간 경험 설계
2. 온∙오프라인 연계 콘텐츠 개발
3. 리테일테일먼트 설계
4. 브랜디드 IP 개발
5. 실행형 비즈니스 컨설팅
6. 운영 프로세스 최적화
7. 디자인 실행 및 통합 관리
주요
테스크
1. 브랜드 커뮤니케이션 로컬라이징
2. 로컬라이징 대형 팝업 개발 및 운영
3. 취향 기반의 선택 프로그램 설계
4. 브랜드 맞춤형 리테일 메뉴 개발
5. 매출 증대를 위한
온∙오프라인 연계 프로그램 설계
파페치
Year
2023
EARLY
GROWTH
EXTENSION
Farfetch Case
솔루션 타입
얼리 & 그로스
Point. 브랜드의 로컬 현지화 및 커뮤니케이션 전략 구축
Point. 체험형 고객 경험 설계 및 운영
주요 서비스
1. 브랜드 커뮤니케이션 로컬라이징
2. 로컬라이징 대형 팝업 개발 및 운영
3. 취향 기반의 선택 프로그램 설계
4. 브랜드 맞춤형 리테일 메뉴 개발
5. 매출 증대를 위한 온∙오프라인 연계 프로그램 설계
주요 결과
1. 고객 경험 고도화 및 매출 증대
2. 브랜드 인지도 및 충성도 상승
3. 한국에서의 장기 성장 기반 마련
솔루션 사례 더보기
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
솔루션 히스토리
파페치는 글로벌 럭셔리 브랜드로서의 입지를 강화하고 국내 시장에서의 성공적인 활동을 위해 얼리&그로스 솔루션을 적용했습니다.
옴니채널 마케팅 환경 구축과 브랜드 커뮤니케이션 현지화를 통해 초기 시장 진입 기반을 마련하고, 온∙오프라인을 연결하는 통합 경험을 제공하며 브랜드와 고객 간의 상호작용을 강화했습니다.
한국 소비자에게 맞춘 로컬라이징 전략으로 럭셔리 감성을 담은 몰입형 팝업스토어를 설계하고, 취향 기반의 선택 프로그램을 통해 고객이 브랜드와 교감하며 자신만의 스타일을 발견할 수 있도록 했습니다. 또한 힙합 아티스트 공연과 패션 인플루언서 초청 이벤트를 통해 브랜드의 젊고 세련된 이미지를 강조하며 디지털 채널과 오프라인 방문객의 관심을 동시에 끌었습니다.
브랜드의 아이덴티티를 담은 독창적인 리테일 메뉴를 개발·운영하여 몰입형 공간의 완성도를 높이고 방문객들에게 차별화된 브랜드 경험을 제공했습니다.
팝업스토어 기간 동안 약 3,800명의 방문객이 해당 리테일 공간을 찾았으며, 체험형 이벤트와 메뉴 운영을 통해 브랜드의 젊고 트렌디한 이미지를 확고히 했습니다. 파페치는 이를 통해 럭셔리 브랜드로서의 입지를 강화하며 성공적으로 고객의 관심과 참여를 이끌어냈습니다.
솔루션 사례 더보기
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
솔루션 히스토리
파페치는 글로벌 럭셔리 브랜드로서의 입지를 강화하고 국내 시장에서의 성공적인 활동을 위해 얼리&그로스 솔루션을 적용했습니다.
옴니채널 마케팅 환경 구축과 브랜드 커뮤니케이션 현지화를 통해 초기 시장 진입 기반을 마련하고, 온∙오프라인을 연결하는 통합 경험을 제공하며 브랜드와 고객 간의 상호작용을 강화했습니다.
한국 소비자에게 맞춘 로컬라이징 전략으로 럭셔리 감성을 담은 몰입형 팝업스토어를 설계하고, 취향 기반의 선택 프로그램을 통해 고객이 브랜드와 교감하며 자신만의 스타일을 발견할 수 있도록 했습니다. 또한 힙합 아티스트 공연과 패션 인플루언서 초청 이벤트를 통해 브랜드의 젊고 세련된 이미지를 강조하며 디지털 채널과 오프라인 방문객의 관심을 동시에 끌었습니다.
브랜드의 아이덴티티를 담은 독창적인 리테일 메뉴를 개발·운영하여 몰입형 공간의 완성도를 높이고 방문객들에게 차별화된 브랜드 경험을 제공했습니다.
팝업스토어 기간 동안 약 3,800명의 방문객이 해당 리테일 공간을 찾았으며, 체험형 이벤트와 메뉴 운영을 통해 브랜드의 젊고 트렌디한 이미지를 확고히 했습니다. 파페치는 이를 통해 럭셔리 브랜드로서의 입지를 강화하며 성공적으로 고객의 관심과 참여를 이끌어냈습니다.
