신세계백화점
Year
2021 - 2022
EARLY
GROWTH
EXTENSION
Shinsegae Case
신세계백화점
Year
2021 - 2022
EARLY
GROWTH
EXTENSION
Shinsegae Case
솔루션 타입
익스텐션
Point. 소비자 맞춤형 정보 기반의 콘텐츠 개발
Point. DX 기반의 온∙오프라인 연계 고객 경험 고도화
주요 서비스
1. 개인화·맞춤형 마케팅 실행
2. 푸드 매거진, ‘계절과 식탁' 기획∙운영
3. 스마트 메시지 프로세스 구축
4. 산지 및 식재 촬영 및 레시피 영상 콘텐츠 기획∙제작
5. 디지털 모객 및 오프라인 유도
주요 결과
1. 식품관 코어 고객, 매출 상승
2. 식품관 코어 고객, 방문 빈도 증가
3. 온∙오프라인 프로모션 연계를 통한
구매 편의성 및 전환율 향상
솔루션 사례 더보기
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
솔루션 히스토리
메이드코퍼레이션은 신세계백화점 식품관의 매출 확대, 방문율 증가를 위해
메이드코퍼레이션의 익스텐션 단계 솔루션을 적용하였습니다.
신세계백화점의 VIP 코어 고객층을 대상으로 맞춤형 마케팅을 실행하며,고객 참여와 매출 상승을 이끌어내는 전략적 콘텐츠와 디지털 솔루션을 제공했습니다. 계절별 식재료의 가치와 신선함을 강조하는 푸드 매거진 ‘계절과 식탁’을 기획하고 운영하였습니다.
푸드 매거진 ‘계절과 식탁'은 개인화∙맞춤형 마케팅 전략을 바탕으로 다양한 형태의 콘텐츠로 파생되어 스마트 메시지를 통해 고객에게 전달됨으로써 구매 전환율을 높였습니다.
또한, 산지 촬영과 생산자 인터뷰를 통한 콘텐츠 기획과 매거진, 레시피 영상 제작으로 신세계백화점의 식재료 신뢰도를 높이고, 고객이 직접 식재료를 활용하여 요리를 즐길 수 있는 차별화된 경험을
제안했습니다.
이러한 온∙오프라인 프로모션 연계 전략으로 신세계백화점 식품관의 코어 고객층에서 일반 고객 대비 객단가가 2.8배 증가하고 방문 빈도 역시 1.8배 상승하는 성과를 거두었습니다.
메이드코퍼레이션은 VIP 코어 고객이 신세계 백화점식품관의 가치를 깊이 체감하도록 돕고 고객 충성도와 매출 증대를 실현하며 성공적인 결과를 달성했습니다.
솔루션
타입
익스텐션
Point. 소비자 맞춤형 정보 기반의 콘텐츠 개발
Point. DX 기반의 온∙오프라인 연계 고객 경험 고도화
주요
서비스
1. 개인화·맞춤형 마케팅 실행
2. 푸드 매거진, ‘계절과 식탁' 기획∙운영
3. 스마트 메시지 프로세스 구축
4. 산지 및 식재 촬영 및
레시피 영상 콘텐츠 기획∙제작
5. 디지털 모객 및 오프라인 유도
솔루션 사례 더보기
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
솔루션 히스토리
메이드코퍼레이션은 신세계백화점 식품관의 매출 확대,
방문율 증가를 위해 메이드코퍼레이션의 익스텐션 단계
솔루션을 적용하였습니다.
신세계백화점의 VIP 코어 고객층을 대상으로 맞춤형 마케팅을 실행하며,고객 참여와 매출 상승을 이끌어내는 전략적
콘텐츠와 디지털 솔루션을 제공했습니다.
계절별 식재료의 가치와 신선함을 강조하는
푸드 매거진 ‘계절과 식탁’을 기획하고 운영하였습니다.
푸드 매거진 ‘계절과 식탁'은 개인화∙맞춤형 마케팅 전략을
바탕으로 다양한 형태의 콘텐츠로 파생되어 스마트 메시지를
통해 고객에게 전달됨으로써 구매 전환율을 높였습니다.
또한, 산지 촬영과 생산자 인터뷰를 통한 콘텐츠 기획과
매거진, 레시피 영상 제작으로 신세계의 식재료 신뢰도를
높이고, 고객이 직접 식재료를 활용하여
요리를 즐길 수 있는 차별화된 경험을 제안했습니다.
이러한 온∙오프라인 프로모션 연계 전략으로 신세계백화점
식품관의 코어 고객층에서 일반 고객 대비 객단가가 2.8배
증가하고 방문 빈도 역시 1.8배 상승하는 성과를 거두었습니다.
메이드코퍼레이션은 VIP 코어 고객이 신세계백화점 식품관의 가치를 깊이 체감하도록 돕고 고객 충성도와 매출 증대를
실현하며 성공적인 결과를 달성했습니다.
