MADE Corp · Korea Market Entry · Brand Distribution
Korea Distribution Partner for F&B Brands
MADE Corp is a Seoul-based Korea distribution partner for F&B brands entering Korea, and also supports consumer brands. We connect marketing demand to retail and commerce channels, then run distribution as the second engine after brand launch. MADE holds the exclusive Korea distribution of The Cheesecake Factory Bakery At Home.
Contact MADE CorpWhat does MADE's Korea distribution service cover?
Distribution is the second of MADE's two engines. Brand Marketing builds demand through IMC, pop-up stores, BTL, KOL programs and retail events. Brand Distribution turns that demand into listings, orders and repeat purchase. For F&B brands entering Korea, both engines run under one team, so the launch campaign and the channel plan are built together rather than handed off.
| Stage | What MADE does | What you receive |
|---|---|---|
| 1. Market fit and channel plan | Category and competitor review, price architecture by channel, channel mix across offline retail, online commerce and partner channels, launch sequencing | Channel plan and launch roadmap |
| 2. Launch marketing | IMC and KOL campaigns, sampling and pop-up stores at AIRDROP COFFEE Seongsu or partner venues, BTL and retail events timed to listing dates | Demand at the moment products reach shelves |
| 3. Retail and commerce operation | Buyer negotiation and listing, order and supply flow with logistics partners, retail touchpoints, online store and marketplace operation | Live channels with a single point of contact |
| 4. Reporting and optimization | Sell-in and sell-through by channel, campaign-to-commerce attribution, promotion review, channel decisions for the next period | Regular performance report and action list |
Execution cases
Three references that show how the marketing and distribution engines connect on the ground in Korea.
- The Cheesecake Factory Bakery At Home — exclusive Korea distribution operated by MADE, with domestic F&B channel work run by the same team that plans launch marketing.
- Cutty Sark — immersive and participatory pop-ups paired with domestic distribution expansion, including a sales toolkit and an extension from Seoul to Busan.
- Bombay Sapphire — brand campaign run alongside off-trade distribution channels at large-format retailers and convenience stores.
More cases across IMC, pop-up stores, BTL and retail events: browse all case studies. MADE's F&B client list includes SodaStream, Shake Shack, Tim Hortons, Paris Baguette and The Cheesecake Factory Bakery.
Why MADE as your Korea distribution partner?
Own space in Seongsu
AIRDROP COFFEE Seongsu is MADE's own large cafe and Brand Dive venue at B1, 13 Yeonmujang 7-gil, Seongdong-gu, Seoul. Product sampling, pop-ups and retail events run in a space MADE controls, so a launch does not wait on a third-party venue calendar.
Execution for global clients
MADE's client list includes SodaStream, Bacardi, Dewar's, Grey Goose, Shake Shack, Tim Hortons, Paris Baguette, Columbia, Olive Young, Zigzag Beauty, Musinsa Beauty, Porsche, Disney, Farfetch, Dr. Martens, Toss and The Cheesecake Factory Bakery. The same team that runs these campaigns plans the channel work.
Marketing connected to distribution
MADE holds the exclusive Korea distribution of The Cheesecake Factory Bakery At Home. Domestic F&B distribution and overseas Fashion & Beauty distribution sit next to the marketing team, so campaign demand is planned with channel capacity, not after it. For the full entry service, see Korea market entry for global brands.
Frequently asked questions
How is the cost of a Korea distribution partnership structured?
The engagement structure is agreed per brand after MADE reviews the product, target channels and launch scope. Exclusivity, channel mix, launch marketing scope, logistics and inventory responsibility shape the model. MADE proposes the structure that fits, and terms are set per brand rather than from a rate card.
How long does it take to launch an F&B brand in Korea through distribution?
Lead time is driven by four items that run partly in parallel: import and labeling readiness, buyer negotiation and listing windows at target retailers, localized packaging and creative, and launch marketing preparation. Retailer listing calendars are often the pacing item. MADE maps these into a dated, phased roadmap at the start of the engagement.
What is included in the scope, and what stays with the brand?
MADE covers channel planning, buyer negotiation and listing, retail and commerce operation, launch marketing through IMC, pop-up stores, BTL, KOL and retail events, and performance reporting. The brand keeps product development, global brand guidelines and final approval on pricing and positioning. Scope is written per engagement, so a brand can start with marketing only, distribution only, or both engines together.
How does MADE measure distribution performance?
Performance is tracked at channel level: sell-in and sell-through per retailer or online channel, listing coverage against the channel plan, campaign-to-commerce attribution for launch activities, and repeat orders from channel partners. Reports are shared on an agreed cadence, and each report closes with the actions for the next period.
Does MADE distribute non-F&B brands in Korea?
MADE's distribution engine focuses on F&B for the Korean domestic market and Fashion & Beauty for overseas markets. For other categories, the Brand Marketing engine handles the Korea launch and retail activation; MADE's client list spans spirits, fashion, beauty, automotive, entertainment and fintech brands.
Start with a channel review
Send your product category, current markets and target launch window. MADE replies with a first view on channel fit and the engagement structure that suits the brand. Email hello@made-corp.com or use the contact form.
Contact MADE CorpRelated services
- Pop-up Store Agency in KoreaPop-up execution for global brands entering Korea
- Korea Market Entry Partner for Global BrandsStrategy, campaign, activation, retail and distribution in one team